RESOURCES / METHODOLOGY
Understand every number.
AI Rank measures a sample of AI responses. Here is what each metric means, how the score is calculated and where the limits are.
Explore the product
Visibility score
6.4
/ 10
0
10
63.6% of responses mention your brand.
Visibility × 10. Sample: 132 responses.
View calculation
Illustrative sample from the app design.
A visibility rate, not a hidden formula.
The visibility score is the share of valid responses mentioning your brand, expressed on a 0–10 scale. It is rounded to one decimal. Recommendations, citations and mention share are reported separately.
84 ÷ 132 × 10 = 6.4 / 10
84 responses mentioning the brand · 132 valid responses · Illustrative example
Five metrics. Five different perspectives.
Visibility
Valid responses mentioning your brand ÷ all valid responses.
A response counts once for a brand, even if the name appears more than once.
EXAMPLE
84 / 132 = 63.6%
Recommendation rate
Responses recommending your brand ÷ all valid responses.
A recommendation is distinct from a passing mention.
EXAMPLE
60 / 132 = 45.5%
Citation coverage
Responses citing your own website ÷ all valid responses.
Several links to your site in one answer do not create several covered answers.
EXAMPLE
36 / 132 = 27.3%
Mention share
Your brand-response mentions ÷ all brand-response mentions in the comparison group.
The denominator is mentions across the group, not the number of answers. The comparison group matters.
EXAMPLE
84 / 240 = 35.0%
Recommendation position
Mean position in answers with an explicit ordered recommendation.
Unordered answers are excluded from this metric. A missing position is not a last-place result.
EXAMPLE
2.4 · n = 40
Read the sample before the score.
Valid responses
Rates use the valid answers in the selected sample. Show the denominator alongside the percentage.
Missing results
Failed checks and disabled platforms are not scored as answers with zero mentions. Review coverage before comparing results.
Provider coverage
Read provider results separately. Overall rates are weighted by valid response counts, so an uneven sample can affect the total.
What makes a comparison meaningful?
Keep the same brand-neutral prompts, language, market and comparison group. Record changes to prompts and models. If coverage or the sample changes, explain that change before interpreting a trend.
Go back to the original response.
Interpret the result in context: the question, answer, platform, model, time, citations and result status. Read the cited page where available. If a detection looks wrong, review the original wording before relying on the metric.
PROMPT · FINNISH
Which digital agency suits a small business in Finland?
Response
Raw data
In Finland, your goals, budget and required services will influence your choice of agency. Here are three options to compare:
1. Kajo Digital
Offers website design and digital marketing. [1]
2. Aava Studio
An option for a small business looking for a website and SEO partner. [2]
3. Valo Agency
Focuses on content and brand development. [3]
Compare case studies and request a quote for the services you need.
English display translation. The original Finnish answer is preserved separately.
App design preview · Sample data
What these numbers cannot tell you.
• The sample does not represent every user or every AI search.
• API responses may differ from answers in a consumer app.
• Small samples can move substantially between checks.
• A mention is not a visit, a lead or a sale.
• Changes after an action do not prove that the action caused them.
Frequently asked questions
Why is the score 6.4 rather than 63.6?
They express the same visibility rate on different scales. 84 out of 132 valid responses is approximately 63.6%; multiplied by 10, the share is 6.4 out of 10 after rounding.
Can I compare two brands?
Yes, when they are evaluated against a comparable prompt set, market, language, time window and provider coverage. Changing the comparison group also changes mention share.
Does a failed check lower the score?
A failed check is not a valid answer with no mention. It is excluded from the rate and should be shown as missing coverage.
See the answers behind your visibility.
Use the product alongside these definitions to understand the sample.
Check my visibility
Understand your visibility in AI answers.
Track mentions, compare competitors and explore the sources behind the answers.